Meghan McCain Has Offbeat Campaign Blog

Voters seem to make decisions "based on personality at least as much as policy," Delaney said. "And if a blog gives them a view into someone's personality that they didn't have before and helps to create a personal connection, that may help to turn the casual visitor into an actual supporter."

Unlike the Romney blog, "McCain Blogette" is independent from the campaign. So independent, the campaign said it could not answer who pays for Meghan and her two friends to travel on campaign planes and buses. A spokeswoman for Meghan did not respond to inquiries.

The Romney sons' site was reminiscent of the "Brady Bunch" or "Leave it to Beaver." Meghan's site reflects the influence of "Sex and the City," but without the sex and cynicism of that TV show. She does, however, capture its irreverent humor and preoccupation with shoes, even in the drawing that serves as the Web site's logo a silhouetted young woman with a laptop computer, legs crossed, in red stiletto pumps a la Carrie Bradshaw.

Shoes are definitely a theme: Meghan's designer boots, Schwarzenegger's ostrich cowboy boots, Henry Kissinger's black loafers. Under the picture of Kissinger's feet, she writes, "Who doesn't want to know what kind of shoes Dr. Kissinger wears?"