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New data reveal online video views are soaring



By RYAN NAKASHIMA, AP
16 April 2008 @ 08:21 pm EST

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He cited last month's launch of Hulu.com, a video Web site that's a joint venture of General Electric Co.'s NBC Universal and News Corp.

"It seems there's a certain amount of attention and investment going online right now," Lipsman said.

The move was necessary to adapt to "irreversible shifts" in the content delivery business, said Sheau Ng, NBC Universal's vice president of broadcast and consumer technology.

Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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