Hollywood hopes theme parks, superheroes fly in Middle East

But even as the ink dries on the billion-dollar deals in the United Arab Emirates, movie studios are grappling with ways to make their signature characters and amusement parks fly in the conservative Muslim region.

Politically sensitive characters such as Captain America could be left at home. Prayer rooms will join the list of accommodations, and menus will likely feature falafel and humus alongside pizza and hot dogs.

There's even a move afoot to offer Bollywood dance shows to lure Indian visitors.

Investors, studios and park operators are all aiming to cash in on what some observers call the Middle East's decades-long fascination with American culture. Hollywood movies are popular in the region, and Western fashions are hot commodities among residents who travel abroad.

"On the one hand, they hate America. On the other hand they love America to the bone," said Michael Izady, an expert on Middle East culture who reaches history at Pace University in New York.

The theme park market is open with no major facilities currently operating in the Middle East.

The projects are no-brainers for the entertainment companies that have jumped at what amounts to free brand expansions with no capital at risk. Few details have been provided about the deals, which entertainment companies simply describe as licensing arrangements for intellectual property and help on designing the parks and attractions, with no mention of possible royalty payments.

Their investment partners have money and land to build the parks but lack the star-powered attractions to draw the millions of visitors needed to make them profitable.

Dubai, one of the seven constituents of the UAE, has thrived and turned into a magnet for the wealthy as oil money flowed in. The government wants to more than double the number of annual visitors from nearly 7 million last year to 15 million by 2015.