Activists to protest some Beijing Olympics sponsors

Dream for Darfur said 16 companies, including General Electric Co., Coca-Cola Co. and Microsoft Corp., have exhibited "moral cowardice."

With actress Mia Farrow as its spokeswoman, Dream for Darfur is the most prominent activist group lobbying companies to put pressure on Beijing, a major investor in Sudan.

"The majority of the 2008 Olympic corporate sponsors in this report have distinguished themselves for moral cowardice in the hopes of safe profitability," the report said.

"This is our second report card grading the companies' responsibility on humanity and on the ability to think outside box on profitability, and to open minds to social responsibility," Farrow said during a phone conference Thursday.

Dream for Darfur said it also would protest at the companies' headquarters and urge viewers to turn off commercials during the Games in August. The first demonstrations are planned over the weekend against Coca-Cola in Atlanta on Saturday and New York on Sunday, and Staples Inc. in Boston on Sunday.

Coca-Cola responded with a toughly worded statement, saying the report focused only on a willingness to lobby Beijing, but ignored the company's charitable work in Sudan, including a $5 million donation to water projects.

"We view this as a more direct and more effective route than Dream for Darfur's public posturing," the statement said.

China, in addition to other sizable investments, buys most of Sudan's oil exports.

Activists want Beijing to pressure Sudanese President Omar al-Bashir to allow U.N. peacekeepers into his country's western Darfur region. The United Nations estimates more than 200,000 people have been killed and about 2.5 million displaced in the conflict.