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MENLO PARK, Calif. - Electronic Arts Inc. co-founder William "Bing" Gordon plans to help one of the nation's top venture capital firms find promising investment opportunities in digital entertainment.
Kleiner Perkins Caufield & Byers said Monday that Gordon will join the Menlo Park-based firm as a partner in June. Electronic Arts, the maker of popular video games such as "Madden NFL" and "The Sims," is among a long list of high-tech success stories initially funded by Kleiner Perkins.
Since helping start Electronics Arts in 1982, Gordon has held several jobs with the game maker. He has been the Redwood City-based company's chief content officer for a decade and will retain an emeritus title in the position after he joins Kleiner Perkins.
The venture capital firm's other prominent investments include Internet search leader Google Inc., Genentech Inc., Sun Microsystems Inc., AOL and Amazon.com Inc., whose board of directors includes Gordon.
Besides well-known venture capitalists like John Doerr, Kleiner Perkins partners include former Vice President Al Gore and Sun Microsystems co-founder Bill Joy. Former U.S. Secretary of State Colin Powell is a strategic limited partner.
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