Papa John's surpasses $1 billion in online pizza sales

Not everyone in her family has made the Web-based conversion -her husband still places orders to Papa John's the old-fashioned way by phone, she said.

Ensign wouldn't tip the company's hand on future tech-driven ordering, but he said Papa John's plans to roll out new methods in coming months to make it even easier for customers to place orders.

He predicted the ordering options will multiply as technology advances.

"We're just going to maybe have five or six or seven or eight or nine or 10 different ways the consumers can order," he said, seemingly conjuring up new options as he spoke.