Plenty of brilliant people have tried and failed, too. Bill Bradley was a Princeton graduate, basketball star and Rhodes Scholar.
Intriguing biographies aren't enough, either. John Glenn was an astronaut and American hero, but he couldn't get off the presidential launchpad.
Jim Margolis, a veteran campaign strategist now working for Obama, thinks it is his blend of all these traits, wrapped in "authenticity," which makes Obama's message of hope and inclusion seem plausible, not pie in the sky.
Margolis interviewed many of Obama's Harvard classmates for TV ads and documentaries. They told him Obama "was wise beyond his years, and never talked down to people," Margolis said.
"He has this amazing ability to connect with people and understand their problems," he said. "And through it all, there is this optimism."
For a politician with only four years of experience at the federal level, Obama also has spot-on instincts, associates say, and a steely confidence in his convictions, in good times and bad. His roughest patch came after Clinton revived her campaign with wins in Ohio and Pennsylvania, and a renewed uproar over Obama's former pastor threatened to consume his campaign.
Obama rejected advice to criticize Clinton more fiercely, and went back to his themes of political and racial reconciliation. His solid win in North Carolina and near miss in Indiana confirmed his judgment.
Obama and his small core of longtime advisers also outsmarted the vaunted Clinton team by focusing early on small caucus states, where he racked up important wins. His fundraising has been nothing short of astounding, with millions of dollars pouring in via the Internet from people who never gave a politician a dime.
Obama fans often search for words to express their attraction.
"He just really electrifies you when you are listening to him," said Lena Bradley, 78, a beauty salon owner in Washington. "He has something that's leading him."

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