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Pollo Campero opens franchise in US Wal-Mart store



By JON GAMBRELL, AP
12 May 2008 @ 04:55 am EST


Pollo Camperto Wal Mart
Harold Keely takes a taste of chicken at Pollo Camero, a Latin chicken restaurant at a Wall-Mart store in Rowlett, Texas, Saturday, May 10, 2008. Pollo Campero, a Latin American fried chicken favorite once only available by flying takeout boxes into the United States, has teamed up with Wal-Mart to expand its reach to the nation's growing Hispanic population. (AP Photo/Ron Heflin)
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The fried chicken, however, continues to be the restaurant's major draw. Jimenez, who spent time in the chain's new addition in Rowlett since its opening Thursday, said curious Wal-Mart customers continue to walk over to examine the Latin fare.

"Most people didn't know the brand," Jimenez said. "But just the fact of being there, and it's an open space and looks nice. We just said we were about chicken, so they came over and tried the product and they were very pleased."

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