Former news exec, 35, is picked to lead NAACP

From 1999 to 2002, Jealous led the country's largest group of black community newspapers as executive director of the National Newspaper Publishers Association.

Jealous left the Publishers Association for Amnesty International to direct its U.S. Human Rights Program, for which he successfully lobbied for federal legislation against prison rape, public disapproval of racial profiling after Sept. 11, and exposure of widespread sentencing of children to life in prison without the possibility of parole.

Since 2005, Jealous has served as president of the Rosenberg Foundation, a private institution that supports civil and human rights advocacy. His experiences caught the attention of the NAACP's search committee, and Jealous said mentors encouraged him to take the job.

"Like all black people in this country, I am deeply grateful for what the NAACP has accomplished in the 20th century, and I want to make sure it's as strong and as powerful in the 21st century," he said. "If I thought that I could help rebuild, if I thought that I could help bring in more funds and give direction to the national staff and increase morale, I needed to take it very seriously, and that's what I've done."

The NAACP was founded in 1909 by an interracial coalition that battled segregation and lynching and helped win some of the nation's biggest civil rights victories. But in the wake of racial advances, the organization has struggled financially.

Despite his own successes, Jealous said that blacks in America still have a hard row to hoe, and that the gains of recent decades have created a false sense of progress.

"Those of us who are 45 and younger were told, 'The struggle has been won. Go out and flourish. Don't worry about the movement,'" he said.

Among his plans for the group are strengthening its online presence to connect with activists, mobilize public opinion and build a database for tracking racial discrimination and hate crimes; ensuring high voter turnout among blacks in the November election; pushing an aggressive civil rights agenda, regardless of the makeup of the Congress or White House; and retooling the national office to make it more effective at helping local branches affect change in their communities.

He said he does not see expect to have the challenges with NAACP leadership of which his predecessor complained.

"I was raised in the civil rights movement," Jealous said. "I don't see anything special here that would be a challenge that I haven't confronted and dealt effectively with before. These are my people."