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Company uses customer loyalty to support nonprofits



By ELIZABETH DUNBAR, AP
22 May 2008 @ 01:47 pm EST


Small Town Loyalty
A variety of the Cash Value loyalty cards and a card called the SmartTown card, top row, second from top left, are displayed at Alliance Card Inc., Tuesday, April 22, 2008 at the company's Burnsville, Minn., office. Three Minnesota towns are part of SmartTown Alliance, a network of small businesses aimed at helping towns keep shoppers close to home rather than traveling to bigger cities. (AP Photo/Jim Mone)
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