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Jewelry Television accused of false advertising



By AP
02 June 2008 @ 01:57 pm ET

KNOXVILLE, Tenn. - A California woman has filed a $5 million lawsuit against Knoxville-based Jewelry Television, accusing the home-shopping channel of false advertising.

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Marliese Weed claims in the lawsuit filed May 23 in U.S. District Court in San Diego that Jewelry Television sold gemstones described as rare and expensive red or green andesine labradorites.

Weed said the items were actually colorless or yellow common feldspar that had been chemically treated.

The lawsuit is seeking class-action status, estimating thousands of customers purchased the questionable gemstones.

In a statement, Jewelry Television acknowledged Monday that it has discovered one of its sources for the gemstone that treated the stone.

The company says it shared that information with its customers and feels it acted responsibly and says that "the true facts will vindicate us."

___

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Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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