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Can InBev sell Anheuser-Busch theme parks?



By CHRISTOPHER LEONARD, AP
15 July 2008 @ 09:35 pm EST

ST. LOUIS - When Anheuser-Busch executives announced a cost-cutting plan in June, they surprised analysts by not proposing to sell the company's amusement parks and entertainment holdings. Belgian brewer InBev is likely to be less sentimental.


Anheuser Busch Inbev
A Bud Light truck turns into Anheuser-Busch's Columbus brewery Tuesday, July 15, 2008 in Columbus, Ohio. A former marketing executive at Anheuser-Busch Co. says a Belgian brewer's $52 billion takeover will lead to uncertainty for the 660 workers at the U.S. beer maker's Columbus brewery. InBev, though, says it plans to keep open all 12 of Anheuser-Busch's North American breweries. (AP Photo/Kiichiro Sato)
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Having agreed to buy the largest U.S. brewer for $52 billion, the "non-core assets" like Busch Gardens and SeaWorld seem likely to go on the market. InBev SA is known for acquiring new companies and aggressively slashing costs to pump up its bottom line. Chief Executive Carlos Brito--who spent Tuesday touring Anheuser-Busch Cos. Inc. headquarters in St. Louis and addressing employees--said he is already looking for assets to unload, with the goal of saving $1.5 billion annually by 2011.

But even if InBev decides to spin off the theme park divisions, it's not clear who would buy them. A troubled financial sector could make it hard to line up billions of dollars to finance the deal, and many big U.S. theme park operators are cutting costs amid rising fuel prices and a sluggish economy.

"I think if there were to be a buyer for the parks, it might come from overseas. There are some deep-pocketed players overseas," said Paul Ruben, North American editor for the England-based Park World Trade Magazine. He estimated Anheuser-Busch's entertainment division would fetch between $4 billion and $5 billion if sold.

InBev has not yet said what parts of Anheuser-Busch it considers non-core. Anheuser-Busch's operations are broad, including a packaging division, grain elevators and factories that make bottles and cans.

But there is a clear incentive to sell the 10 theme parks operated by the Busch Entertainment Corp. division, which have little do with brewing beer and could fetch a high price.

"I would say in all likelihood, the theme parks are the No. 1 thing to go. The only question is: 'Is it now, or later?'" said financial analyst Juli Niemann of Smith Moore & Co. in St. Louis. "It's not (InBev's) business. They do one thing and one thing well. They brew."

Likely suitors might include Merlin Entertainment Group, based in England, or Spain-based Parques Reunidos, Ruben said.

In bidding, those companies would have an advantage InBev enjoyed when lining up the cash to buy the whole company. A weakened dollar means American-based assets are discounted against foreign currencies like the euro and the pound.

High fuel prices tend to push some consumers to cut back on visits to destination parks like Disney World, Ruben said. But regional theme parks that draw visitors from nearby--a category that includes all the theme parks owned by Anheuser-Busch--are doing well this summer, he said.

Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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