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Study: shrinking newsrooms hurting papers' quality



By JEREMY HERRON, AP
21 July 2008 @ 08:37 pm EST

NEW YORK - The many and deepening cuts at newspapers across the country are starting to take a toll on their content, according to a study being released Monday.

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The challenge newspapers must meet immediately is to find more revenue on the Internet, according to the Project for Excellence in Journalism's study, called "The Changing Newsroom: What is Being Gained and What is Being Lost in America's Daily Newspapers."

Newspaper managers need to "find a way to monetize the rapid growth of Web readership before newsroom staff cuts so weaken newspapers that their competitive advantage disappears."

Stories are shorter overall, the study found, and staff coverage tends to focus on local and community news.

"America's newspapers are narrowing their reach and their ambitions and becoming niche reads," the study said.

Even when foreign and national news makes it into the papers, it is being relegated to less prominent pages.

"To make the front page, it has to be a significant development or a story that we can see through Florida eyes," said Sharon Rosenhause, managing editor of the Fort Lauderdale-based South Florida Sun-Sentinel and a longtime newspaper executive.

The reasons for the newsroom cutbacks are well known: Newsprint costs have jumped, and advertising and circulation revenue have quickened their descent this year as advertisers follow readers online. Newspaper Web sites capture only a small fraction of the revenue lost as they sell fewer print ads, which fetch more money.

"The seams and threads are beginning to show in U.S. journalism even though newspapers are by far the greatest source of news," Lou Ureneck, chairman of the journalism department at Boston University, said Friday.

The PEJ study surveyed senior newsroom executives at more than 250 newspapers and interviewed editors at papers in 15 cities to document the way these cuts have affected newsrooms and the quality of their product.

Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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