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Wrigley picks Tribal DDB to help promote brands



By AP
04 September 2008 @ 02:34 pm EST

CHICAGO - Chewing-gum maker Wm. Wrigley Jr. Co. said Thursday that it selected Tribal DDB Worldwide to help promote its U.S. brands on the Internet.

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New York-based Tribal DDB is a digital advertising agency that is part of Omnicom Group's DDB Worldwide.

Wrigley's brands include Juicy Fruit, Altoids, Life Savers and Freedent.

Shares of Wrigley were flat at $79.45 in afternoon trading.

Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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