The HTC branded phone which will appear at T-Mobile stores in October has been lauded for its neat interface but is not being regarded as groundbreaking as the Apple iPhone, the nearest competitor.
At its unveiling today, the GPhone was greeded by a "warm, if not entirely enthusiastic crowd" in Manhattan, according to Lance Ulanoff of PC Magazine.
"It feels and looks plastic and clunky," says Murad Ahmed of TimesOnline. "Choosing the G1 over the iPhone is the equivalent of choosing comfortable slippers over designer shoes. I know which I'd prefer to show off to my friends."
Some are placing Google's new product into the same category as windows PCs in comparison to Apple computers.
"After playing with the G1 for 20 minutes, my initial take is that the G1 is the PC to the iPhone's Macintosh," writes Saul Hansell of the Bits Blog at the New York Times. He adds that "until the value of Android's slightly clunky flexibility proves out, I suspect many people will prefer the polished simplicity of the iPhone."
Some reviewers, however say the new product which will launch on the T-Mobile U.S. carrier in October is a real challenge.
"A brief hands-on experience with the Google (GOOG) G1 phone gives the impression that after a slew of touchscreen duds from other telcos, Apple's (AAPL) iPhone finally has a worthy rival," states Scotts Moritz of Fortune. He anticipates that Blackberry's upcoming touchscreen Storm BlackBerry could be another tough competitor for the iPhone.