The Israeli-American designer said his job was to create desire.
"Women are not going to buy less, they're going to buy different. I think that they're going to buy emotional pieces that they cannot resist," he told reporters. "They may skip dinner or lunch, but they will get the dress."

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The New York City will give 500 tickets for the ceremony on Thursday from 2:00 p.m. to 4:00 p.m. EST.


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