YouTube to Offer Full TV Shows

This is partly why YouTube executives have been working on deals to extend their relationship with media companies. Google and Youtube are also fighting a $1 billion copyright infringement lawsuit from Viacom Inc over content uploaded to the site without Viacom's permission.

YOUTUBE'S PROFESSIONAL ADS

YouTube executives said CBS would sell the advertisements around the shows. Both companies will share advertising revenue, but financial terms of the relationship were not disclosed. CBS could not immediately be reached for comment.

"It's all about advertisers maximizing their reach and using the most effective ad format for where the user might be situated," Shiva Rajaraman, a senior product manager for YouTube, said in an interview.

Google investors and Wall Street analysts have raised concerns about when YouTube will start to make a meaningful contribution to the search advertising leader's bottom line.

Analysts at Piper Jaffray estimated that YouTube would earn around $200 million in revenue next year, compared with Google's expected revenue of around $27 billion.

YouTube said on Tuesday it would start to sell music and video games in its first step into online shopping.