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Summary: Apple retouches laptop line for holidays



By AP
14 October 2008 @ 04:40 pm EST

APPLE'S LINEUP: Apple Inc. tuned up its laptops for the holiday shopping season. The machines generally are sleeker and have more power. Apple avoided making major price cuts, although the most basic MacBook is now $999, down from $1,099.

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PRICE MATTERS: Apple's decision to keep most laptop prices well over $1,000 reflects the company's confidence that it can profitably maintain its premium status in a shaky economy. Other PC makers are offering notebooks that cost less than $500.

GRAPHIC ACTION: Apple says it is giving the laptops better graphics performance by expanding its relationship with Nvidia Corp. That's a needed boost for the graphics chip maker, which disclosed a major product failure this summer.

Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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