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The Barack Obama presidential campaign will air a 30 minute infomercial tonight at 8 p.m. on major television networks featuring Obama addressing concerns faced by every day voters as well as a live appearance with the candidate at a Florida rally.
The 30-minute program, which reportedly cost the Obama campaign more than $3 million to air, will run on NBC, CBS, and just ahead of the World Series game on Fox and on Spanish language network Univision as well as cable news network MSNBC, and two networks catering to African American audiences, BET and TV One.
McCain Counterattack
Meanwhile the strategy for the campaign of rival Republican presidential nominee John McCain is to counter the Obama program by airing its own 30 second ads on major networks saying Obama is not ready to lead the nation.
''Behind the fancy speeches, grand promises and TV special lies the truth,'' an announcer in the McCain ad said. ``With crises at home and abroad, Barack Obama lacks the experience America needs. And it shows. His response to our economic crisis is to spend and tax our economy deeper into recession. The fact is Barack Obama's not ready yet.''
Obama's commercial cost $1 million per network to air on NBC, CBS, and Fox, according to media estimates. Costs were not available for the others.
The New York Times, which has been given a one minute preview trailer notes that the video is created by Davis Guggenheim, who previously made a documentary called "Mother's Promise" for Obama which was first screened during the Democratic National convention in August.
"We've seen over the last eight years how decisions by a president can have a profound effect on the course of history and on American lives; much that's wrong with our country goes back even farther than that," he says in the video, according the to the Times.
In the video he says that during his 20 month campaign he has met "so many Americans who are looking for a real and lasting change that makes a difference in their lives."
An advertising strategist for the campaign said stories about what ordinary Americans are facing would be featured in the commercial.
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