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Sinclair revises 4Q broadcast revenue forecast



By AP
05 November 2008 @ 08:52 am EST

BALTIMORE - Television broadcasting company Sinclair Broadcast Group Inc. revised its fourth-quarter net broadcast revenue outlook for the second time in a month due to stronger-than-expected political advertising.

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Sinclair now expects quarterly net broadcast revenue to be down in the low single-digit percentage range compared with a prior forecast for a low to mid single-digit decline.

The company initially predicted last month that fourth-quarter net broadcast revenue would be down in the mid to high single-digit percentage range.

Sinclair anticipates about $25.6 million in fourth-quarter political advertising. But the company warned that its core ad sales continue to slip due to softening economic conditions and crowding out from political ads.

The company also said a change in its dividend tax rate or a worsening economy could hurt its dividend.

Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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