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Amid declining drink sales in North America, PepsiCo, Inc(NYSE:PEP) has shifted responsibility for its main Pepsi brand in the United States as it seeks to "reinvigorate" the brand's "leading-edge advertising."
The ad dollars for the brand will go from one of Omnicom Group's (NYSE:OMC) ad agencies, BBDO, to another one, TBWAChiatDay Los Angeles. Pepsi noted the move won't affect other accounts held by BBDO. Shares of PepsiCo up 42 cents, or 0.78 percent to $53.94.7 in late afternoon after a seesaw day in trading on the New York Stock Exchange. Omnicom's shares were down 26 cents, or 1 percent, to $25.14.
Pepsi's main non-alcoholic beverages rival, The Coca-Cola Company (NYSE:KO), fell 62 cents, or 1.4 percent, to $44.41. British competitor Cadbury plc (NYSE:CBY) was down 17 cents , or 0.5 percent to $31.10.
Petrochemicals group Sasol, the world's leader in making motor fuel from coal, plans to reduce its carbon footprint by capturing its emissions, p...
Online distributor for point of sale equipment, TYSSO and Pegasus.
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