Digg
Del.icio.us
Newsvine 
Facebook
Stumbleupon
Amid declining drink sales in North America, PepsiCo, Inc(NYSE:PEP) has shifted responsibility for its main Pepsi brand in the United States as it seeks to "reinvigorate" the brand's "leading-edge advertising."
The ad dollars for the brand will go from one of Omnicom Group's (NYSE:OMC) ad agencies, BBDO, to another one, TBWAChiatDay Los Angeles. Pepsi noted the move won't affect other accounts held by BBDO. Shares of PepsiCo up 42 cents, or 0.78 percent to $53.94.7 in late afternoon after a seesaw day in trading on the New York Stock Exchange. Omnicom's shares were down 26 cents, or 1 percent, to $25.14.
Pepsi's main non-alcoholic beverages rival, The Coca-Cola Company (NYSE:KO), fell 62 cents, or 1.4 percent, to $44.41. British competitor Cadbury plc (NYSE:CBY) was down 17 cents , or 0.5 percent to $31.10.
Next weeks G8 may shine the spotlight on the USD as the global standard
The U.S. economy likely shed a further 355,000 jobs in June and the unemployment...
Cisco live 2009 website is down and nobody can access the site for the latest in...
|
Effective and Affordable Press Release Distribution Service
Take profit from the markets roller coaster. No downloads, no commissions, no spreads.
Come and experience the trading platform that everyone talks about. Simple, fast and exciting.
Partners  
|
© 2009 The Ibtimes Company. All Rights Reserved. Terms of service | Privacy Policy | Advertising | About Us | Contact Us | Archives
EMAIL
PRINT
RSS
SHARE
