'Googlers' and 'Proctoids' Swap Staff, Skills

Procter & Gamble Co. (NYSE:PG) said Wednesday it has traded employees with Google Inc. (NASDAQ:GOOG). Around two dozen employees have sat in on each others training programs and staff meetings to learn how each company runs, according to the Wall Street Journal.

Google is known to have a very relaxed and free work environment, while P&G is known to have a very strict and rigid environment. P&G's employees often are referred to as "Proctoids" because of the rigid work atmosphere.

P&G, the largest advertising spender in the world, is keen to learn more about online advertising as consumers spend more time surfing the net, than in front of the TV.

Meanwhile, Google is interested in sealing a bigger portion of P&G's $8.7B annual ad budget as its own revenue growth has staggered.

During morning trading, Google shares were down 2.53 percent to $289.91, and Procter & Gamble shed 1.28 percent to $63.43.