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NEW YORK - Video game publisher THQ Inc. and the advertising network Massive Inc. said Monday that they will expand their relationship to put ads in THQ's upcoming computer and Xbox 360 games.
The companies, which have signed previous ad deals in the past, said Massive, a unit of Microsoft Corp., will be the exclusive provider of in-game advertising for several of THQ's games for PCs and the Xbox 360, including the "Saints Row" series.
They did not disclose any financial details of the agreement.
THQ shares rose 26 cents, or about 7 percent, to $3.88 in morning trading, while shares of Microsoft, which owns Xbox, rose 87 cents, or 4.4 percent, to $20.55.
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