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KANSAS CITY, Mo. - Newly merged company Clearwire Corp. says it plans to sell its wireless broadband service under the brand name of "Clear."
The Kirkland, Wash.-based company said Monday the name will replace the "Xohm" brand used by partner Sprint Nextel Corp. in Baltimore.
Clearwire merged Friday with Overland Park, Kan.-based Sprint's wireless broadband network. Sprint has sold Xohm-branded services in Baltimore since September.
The services use WiMax technology, which is like the wireless Internet signals found at coffee shops and airports except they can cover an entire city.
Clearwire Chief Executive Officer Ben Wolff told analysts Monday that the company will phase in the name change in Baltimore as well as the 46 markets where Clearwire now sells pre-WiMax services.
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