Burger King launches meat-flavored perfume

18 December 2008 @ 07:30 pm EDT

In another example of advertising prowess, Burger King Holdings launched a new men's body spray with a strong scent of "seduction" and a hint of "flame-broiled meat."

The fast food chain released a video online and television advertising for a new scent called "Flame," featuring its King character reclining nearly naked fireside.

The marketing ploy is the latest in a string of virile ad campaigns by the company.

Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food "virgins" pitting the Whopper against McDonald's Big Mac.

This article is copyrighted by International Business Times.

E-Newsletters

We value your privacy. Your email address will not be shared.