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Burger king has lit a flame in the deodorant industry with the release of a new men's body spray called "Flame". The bottle is believed to contain the scent of seduction with a hint of flame-broiled meat.
The fast food chain is marketing the product through a Web site featuring a creepy photo of its King character reclining fireside and naked, except for an animal fur strategically placed to not offend.
The marketing ploy is the latest in a string of virile ad campaigns by the company.
It's another instance in a curious line of marketing decisions by Burger King, one which follows on the heels of a taste test with "Whopper virgins," a campaign where individuals who supposedly have never tasted one of its cardiac event-inducing burgers compare it to the Big Mac from McDonald's
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