Professional traders use the tape to better-understand the overall sentiment in the market participants, and we use that knowledge to make educated trading decisions in our trading.

•  Execute with Confidence: 
•  Reading the tape increases your confidence to pull the trigger on your trades by giving you the ability to know what the other traders are thinking.
•  Wish you had the ability to speak with the other traders in the pit? You do when you read the tape!

•  Know when to hold 'em, and when to fold'em: 
•  Know when to exit your position, or when to let it run using the information you gather from reading the tape.
•  Using specific 'pivot points' as a reference, you will better understand what other traders are thinking as price moves in your direction, and you can use this information to know whether you need to exit your position or stick around for the ride!

•  Ever wonder why you got stopped out of a trade?
•  Ever wonder why you get some targets filled and some do not?
•  The answer lies in the tape, and your ability to read and understand it.
•  Using the tape, you'll know more about why a trade didn't work out, or why you barely missed a profit target, or even when to move that target closer to price to ensure you get filled.
•  Remember, the markets are anything but random, and price always moves with purpose, it's your job to interpret the tape to understand why.