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Some products provide solutions to global issues. These products are often more a need rather than a want. Being able to capitalize on this unfortunate reality is the key. Of course management needs to be cognizant of the moral questions that go along with these types of products, but the opportunity to make some revenue while benefitting the world population can be justified in the course of normal events. Currently there are two issues that might fit into this type of mold, global warming and the H1N1 flu pandemic.
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