China Q2 online game revenues hit $906 mln -research firm

13 October 2009 @ 07:59 am EDT

Revenue from China's online game market grew 39.5 percent in the second quarter from the previous year to 6.18 billion yuan ($906 million), according to data from research firm Analysys International on Tuesday.

A man plays an online game in an internet cafe in downtown Shanghai August 6, 2009. As China attempts to scrub clean its virtual worlds and ensure only wholesome games reach its millions of ardent gamers, most at risk are foreign game companies who may find it harder to enter the market. A high ranking official with China's video game regulatory body told an industry conference late last month that China would begin closely monitoring Internet-ba...

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Tencent Holdings, which runs China's largest online messaging platform and operates popular free-to-play games domestically, emerged as the market leader with 20.2 percent of the market and 1.24 billion yuan in revenues.

Shanda Games, a unit of Shanda Interactive Entertainment, had 20 percent of the market with 1.23 billion yuan in revenues. NetEase.com, whose tie-up with Activision Blizzard to operate the blockbuster game World of Warcraft in China has hit speedbumps with regulators, was in third place with 12.7 percent of the market and revenues of 780 million yuan.

China banned on Saturday foreign investment in its lucrative online games industry in an effort to tighten control over its virtual worlds.

China's online gaming market is one of the world's fastest growing, with sales expected to rise 30 to 50 percent this year to 24 billion-27 billion yuan ($3.5 billion-$4 billion) according to an industry regulator.

($1=6.825 Yuan)

(Reporting by Melanie Lee; Editing by Jonathan Hopfner)

China Q2 online game revenues hit $906 mln -research firm

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