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By IBTimes Staff Reporter: Subscribe to IBTimes's RSS feed
September 10, 2011 1:19 PM EDT
CBSNews.com has apparently ended its relationship with the host of the Internet show who sent out mistaken Tweet late Friday, saying that Apple's co-founder and recently-retired CEO Steve Jobs had died.
CBSNews.com had been hosting the web show "What's Trending" since May -- but after the erroneous Tweet it was removed from CBS' site.
The program was independently produced by Disrupt Group, and Disrupt Group co-founder Shira Lazar hosted the program. But while the independently produced program had no news gathering partnership with CBS News, the network and CBS News executives moved fast late Friday after the mistaken Tweet, ousting Lazar and What's Trending from its CBSNews.com website.
Jobs, Apple's recently retired CEO, has had to deal with prolonged illness and even a liver transplant in recent years. The Tweet made Friday by What's Trending suggested Jobs had died, however, lighting up re-tweets and the Internet with concern.
Steve Jobs has not died, according to reports -- it was just the mistaken Tweet sent by What's Trending.
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Twitter news moves fast, however, and the tweet caused panic late Friday among Jobs' admirers and fans throughout the world, even though the Tweet was a mistake.
"Reports say that Steve Jobs has passed away. Stay tuned for more updates," the CBSNews.com Tweet said.
CBSNews.com realized the tweet was a mistake, and apologized for the unconfirmed, erroneous tweet. CBSNews.com removed the tweet completely through Twitter's deleting process but not before it was retweeted by hundreds of people on Twitter and spread throughout the Internet, spawning the active search term, "steve jobs dead."
The tweet was sent by the official Twitter account used by "What's Trending," a CBSNews.com show hosted by Lazar
After CBS removed the tweet, the company sent another one: "Reports of Steve Job's (sic) death completely unconfirmed."
Lazar, the show's executive producer, also later tweeted an apology: "On behalf of all of us at @disruptgroup we sincerely apologize for the inaccuracy that was tweeted earlier today.-EP/ Host @WhatsTrending,"
Jobs has battled a rare form of pancreatic cancer. He recently retired unexpectedly, turning Apple's CEO role over to Tim Cook, who had previously stepped in during two leaves of absence.
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