Apple iPhone 5 Release May Disappoint

Follow us

Even NASA's UARS satellite came crashing back to Earth.

Similarly, Apple may not be able to keep its razzle dazzle momentum by delivering a radical new iPhone 5 in such a short time period. So while the Internet has run riot in recent months over speculation about Apple's new iPhone 5, it may be the most over-hyped product we aren't yet going to see.

Perhaps that's why the company has scaled back its unveiling ceremony for its new iPhone, scheduled for Oct. 4. We learned late Sunday from a report that Apple will unveil its highly-anticipated new smartphone on its Cupertino, Calif. campus instead of showing off the product in large exhibition halls in San Francisco, as has been tradition.

Some speculate that's because Oracle's OpenWorld conference will be held at San Francisco's Moscone Center this year from Oct. 2-6. Apple has used the center before for product launches. This time, Apple is opting for a more understated event.

Something more fitting for an understated product upgrade, maybe.

There are other locales in the San Francisco area to have a smash-up viewing, if Apple wanted them.

A better bet is that as Wedge Partners analyst Brian Blair suggests, the new device that Apple will unveil won't be a radically-new iPhone 5. Blair says in a new report the device from Apple may just be a spruced up version of the iPhone 4.

It won't be a completely new phone, he says, like the iPhone 4 was to the iPhone 3, with new casing and all.

Blair says instead that Apple will merely unveil an iPhone 4 with a faster processor, a better camera and possibly a larger screen -- since many consumer tech journalists have long questioned why Apple hasn't armed the iPhone with a bigger screen.