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Richard Branson's Virgin America has teamed up with DreamWorks Pictures to launch Hugh Jackman's new blockbuster, "Real Steel."
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At the Los Angeles International Airport, the Australian actor unveiled a new Airbus A320 plane named "Real Steel" with a larger-than-life image of the film's "World Robot Boxing" contender "Atom" on the fuselage.
"I am so happy to inaugurate this 'Real Steel' Virgin America plane. I can't wait for the fans to see the movie," said Jackman.
"Virgin America is known for next-generation amenities like a touch-screen entertainment platform that offers every flyer live TV, 35 films on demand, interactive Google maps and more," said Abby Lunardini, vice president of corporate communications at Virgin America.
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"We're also known for taking on the sometimes larger competition with a lot of heart, so this film's story really struck a chord with us. We're pleased to integrate with the film in such a unique way - and we know that when 'Real Steel' makes its debut at 35,000 feet on our flights that it will also be a hit with our flyers."
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With tech-forward amenities and touch-screen entertainment generations ahead of other U.S. airlines, Virgin America makes a few cameo appearances in "Real Steel," a film where 2,000-pound robots have replaced human boxers.
"Real Steel" will be in cinemas next month and onboard Virgin America's RedTM in-flight entertainment system later this year.
