By IBTimes Staff Reporter: Subscribe to IBTimes's RSS feed
September 28, 2011 10:01 AM EDT
It's confirmed, Amazon's new Kindle Fire tablet will sell for $199, according to Bloomberg Businessweek.
The new tablet is expected to compete with Apple's iPad, which starts around $499.
Amazon executives said the Kindle Fire tablet will have a seven-inch display touchscreen. It was unveiled Wednesday morning at an event in New York.
"What we are doing is offering premium products at non-premium prices," Amazon CEO Jeff Bezos told Bloomberg Businessweek. Other tablet contenders "have not been competitive on price" and "have just sold a piece of hardware. We don't think of the Kindle Fire as a tablet. We think of it as a service."
Amazon also announced it will put its original Kindle e-Readers on sale for a moderate $80.
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Current Amazon Kindles with built-in Wi-Fi are sold for $139.
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