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DKNY and DKNY Jeans have signed "Twilight" star Ashley Greene for an exclusive one0year contract to be the face of both brands.
The actress who is best known as Alice Cullen in the "Twilight" movie series will star in ad campaigns for the Spring/Summer 2012 collections. Greene has worn Donna Karan and DKNY to several red carpet events and was invited to attend the designer's Spring show.
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She is in the process of being photographed by Inez van Lamsweerde and Vinoodh Matadin for the campaigns.
"Ashley embodies everything DKNY with her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives," said Donna Karan's Patti Cohen.The 24-year-old actress shared a tweet with her excitement about the partnership.
"I've always loved Donna Karan's creations. To be a part of the brands' message is incredibly exciting because it feels like such an organic fit. It's easy to talk about how these clothes work for my lifestyle, whether I'm in New York, L.A. or traveling for work," said Greene about being the new front for the new advertising campaigns.
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The last time Greene was spotted out in Donna Karan was during "The 2011 MET Costume Ball." She has always been a fan of Donna Karan's clothes and has donned her pieces for a number of high-profile events including the "Twilight" premieres.
