Critical Reading for Rare Earth Metals Investors

Follow us

Reality soon set in as investors realized that this was not a simple supply and demand industry. First, demand was still vague, subject to change and very specific about the type and purity of the product being delivered. Second, the ramp-up period for companies exploring, getting approval for development, mining, processing efficiently and delivering to an end-user was very, very long. Some became discouraged. That is why this year, the consumer finance site, The Daily Markets ran an article with the headline: "Why You Shouldn't Give Up on the Rare Earth Element Minerals" by Gold Stock Trades Newsletter Writer Jeb Handwerger.

Through it all, Streetwise Reports has focused on cutting through the hype to explain what is really driving demand, how the economy and geopolitics shape supplies going forward and which few of the hundreds of companies adding REE to their company descriptions actually had a chance of making a profit.

Back in June of 2009, in an interview titled "The Race to Rare Earths," we ran an interview with Kaiser Research Online Editor John Kaiser that concluded "China's export-based economy, once dependent on American greed, is now but a fading memory. While the U.S. was busy printing and preening, the Chinese were long-range planning. But America wasn't the only country caught off guard by China's strategic, if surreptitious, supply procurement." Even while other analysts were panicking, Kaiser was pointing out how investors could be part of the solution-and make a profit in the process.

"For the juniors, the opportunity right now is to source these projects. They get title to them, and when these end users want to develop them, they're going to have to pay a premium to have these projects developed," Kaiser said. "So it will not be economic logic that results in these companies getting bought out and having their deposits developed. It'll be a strategic logic linked to long-term security-of-supply and redundancy concerns. And we're seeing that sort of psychology at work in this market. It's a bit of a niche in this market. Not as big as gold, but it is an interesting one because of the long-term real economy link implications."

After years of covering the space by interviewing the growing chorus of analysts and newsletter writers singing the praises of rare earth elements, in June of 2011, we launched The Critical Metals Report to give exclusive coverage to the entire space, including rare earth elements, strategic metals and specialty metals. One of the first experts interviewed was Emerging Trends Report Managing Editor Richard Karn in an article called "50 Specialty Metals under Supply Threat." He warned that investing in the space is not as simple as some other mining operations. "The market is just starting to become aware of the difficulty involved with processing these metals, which, in many cases, more closely resemble sophisticated industrial chemistry than traditional onsite brute processing. Putting flow sheets together that process these metals and elements economically is no mean feat."

In this early article, Karn busted the myth that manufacturers would find substitutions, engineer out or use recycled supplies for hard-to-access materials. "The advances we have seen especially in consumer electronics over the last decade and a half have not been driven by lone inventors or college kids tinkering in their parents' garages, but rather by very large, well-equipped and well-staffed research arms of powerful corporations. The stakes are high and if a certain metal is critical in an application, they will buy it regardless of the price," he said.

Similarly, a July 2011 article for The Critical Metals Report featured Energy and Scarcity Editor Byron King sharing "The Real REE Demand Opportunity" driven by the automobile industry and beyond. He was one of the first to point out that not all rare earths are the same with Heavy Rare Earth Elements demanding big premiums.

"Going forward, the serious money will be in HREEs, which have a lot of uses other than EVs," King said. "For example, yttrium is used in high-temperature refractory products. There's no substitute for yttrium. Without it, you can't make the refractory molds needed to make jet-engine turbine blades. If you can't make jet-engine turbine blades, you don't have jet engines or power turbines. The price points for these HREEs will reflect true scarcity and unalterable demand. People will bite the bullet and pay what they have to in order to get the yttrium."

House Mountain Partners Founder Chris Berry also addressed the impact of electric vehicle demand on vanadium, a popular steel alloy strengthener now being used in lithium-ion batteries in the interview "Can Electric Vehicles Drive Vanadium Demand? "