Photos: Jason Wu for Target: Blake Lively, Chloe Moretz Step Out for New York Launch Party [PHOTOS]
By IBTimes Staff Reporter | Jan 27, 2012 10:39 AM EDT
The Jason Wu for Target collection doesn't officially launch until Feb. 5, but celebrations arrived early for the designer, as he hosted a private shopping event showcasing his new pieces.
Blake Lively, Chole Moretz and Jaime King were on hand Thursday to kick off the New York party, as well as a handful of lucky shoppers, who got to purchase some items early.
Wu's Target collection consists of 53 pieces, including dresses, handbags and scarves. The big bargain is that each piece retails for under $60.
"We have so many fans from a younger generation that cannot yet afford Jason Wu but pay attention to what we do . . . it also shows my range as a designer that I'm able to design for two spectrums of the market," Wu, 29, told USA Today.
The entire Jason Wu for Target collection will sell online and in select stores starting Feb. 5. For a preview, visit the Jason Wu for Target Web site.
Scroll down for photos from Thursday's private launch party.
Actresses Blake Lively (L) and Chloe Moretz (R) pose with designer Jason Wu at a celebrity event where Wu and Target unveiled a "Limited-Edition Apparel and Handbag Collection" at a private shopping party in New York.
Source: REUTERS / Ray Stubblebine
Designer Jason Wu poses for photos at a private shopping party where Wu and Target unveiled a "Limited-Edition Apparel and Handbag Collection" in New York.
Source: REUTERS / Ray Stubblebine
Actress Blake Lively attends a celebrity event where designer Jason Wu and Target unveiled a "Limited-Edition Apparel and Handbag Collection" at a private shopping party in New York January 26, 2012.
Source: REUTERS / Ray Stubblebine
Actress Chloe Moretz attends a celebrity event, where designer Jason Wu and Target unveiled a "Limited-Edition Apparel and Handbag Collection" at a private shopping party, in New York January 26, 2012.
Source: REUTERS / Ray Stubblebine
Actress Blake Lively poses with designer Jason Wu (R) as she attends a celebrity event, where Wu and Target unveiled a "Limited-Edition Apparel and Handbag Collection" at a private shopping party, in New York.
Source: REUTERS / Ray Stubblebine
Actress Emmy Rossum attends a celebrity event where designer Jason Wu and Target unveiled a "Limited-Edition Apparel and Handbag Collection" at a private shopping party in New York January 26, 2012. REUTERS/Ray Stubblebine
Source: REUTERS / Ray Stubblebine
Actress Jaime King attends a celebrity event where designer Jason Wu and Target unveiled a "Limited-Edition Apparel and Handbag Collection" at a private shopping party in New York.
Source: REUTERS / Ray Stubblebine
A drinks menu and cocktail napkins are seen on a bar outside a showroom where designer Jason Wu and Target unveiled a "Limited-Edition Apparel and Handbag Collection" at a private shopping party in New York January 26, 2012. Increasingly, major designers are developing relationships with major retail chains. The "Jason Wu for Target" line will be available in stores and online from February 5 for about a month.
Source: REUTERS / Ray Stubblebine
Models mimicking as mannequins stand in a showroom as guests shop as designer Jason Wu and Target unveil a "Limited-Edition Apparel and Handbag Collection" at a private shopping party in New York, January 26, 2012. Increasingly, major fashion designers are developing relationships with established retail chains. The "Jason Wu for Target" line will be available in stores as well as online for about a month starting February 5.
Source: REUTERS / Ray Stubblebine
Guests select apparel in a showroom where designer Jason Wu and Target unveiled a "Limited-Edition Apparel and Handbag Collection" at a private shopping party in New York January 26, 2012. Increasingly, major designers are developing relationships with major retail chains. The "Jason Wu for Target" line will be available in stores and online from February 5 for about a month.
Source: REUTERS / Ray Stubblebine
Models mimicking as mannequins stand in a showroom where designer Jason Wu and Target unveiled a "Limited-Edition Apparel and Handbag Collection" at a private shopping party in New York, January 26, 2012. Increasingly, major fashion designers are developing relationships with established retail chains. The "Jason Wu for Target" line will be available in stores as well as online for about a month starting February 5.
Source: REUTERS / Ray Stubblebine
