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By Michael Nunez: Subscribe to Michael's RSS feed
February 2, 2012 12:57 PM EST
Yesterday morning, The Fluffington Post, following a cat-astrophic scandal, got its dander up and scratched back against criticism the fur-mongering publishing company received from members of the journalism community.
Just one day earlier, The Fluffington Post, the self-proclaimed world leader in fluffy animal news, failed to report on the biggest fluff piece of the day -- the breading cats meme -- which left many questioning where the news brand's true intentions lay. Why would such an influential fluff-publisher completely ignore the biggest story of the day?
In a display of typical meme-stream media tactics from the company, The Fluffington Post responded to the allegations publicly, declaring the meme unethical and amoral.
The Fluffington Post wrote:
"We decided that posting photos of animals in embarrassing situations is ultimately unethical, and that the reputation of these noble creatures is more important than profiting from the news of this cultural atrocity... "
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The choice of words seemed peculiar, especially for a publisher that consistently exploits underage animals for their innocence and curiosity. After digging further into the company's motives, I was shocked at what I found.
Not only was this the type of news organization that -- just moments before posting a response to allegations of foul journalism practices -- published a story about kittens reveling in stacks of cash, this was also the type of organization that spreads disinformation of imprisoned dogs and sled dog union issues. Why would a company invested in covering all the fluff of the day take such a prudish stance against working-class animals?
Follow the kibble.
While we're not exactly sure where the money comes from, we have a great feeling that those kitten moguls who backhandedly boast of their earnings are somehow involved. What's worse is that the money appears to be stashed in overseas banks (note the variety of currencies).
Our intention is not to fight like a Kilkenny cat, but rather to restore order to one of the most important news cycles in all of media -- fluff news. Without it, we as journalists are nothing. If the innate bias of The Fluffington Post is not put to an end, the integrity of our industry will be sacrificed.
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