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PETA earned negative feedback from people watching its campaign posted online. The video has triggered anger despite the organization's aim to promote veganism. Most viewers say the ad promoted violence.
PETA released an online campaign on Tuesday demonstrating a young lady in a neckbrace. She got her neck broken after having a painstaking sex session with her boyfriend, who is now vegan and robust.
The video has been taken by an associated website, BWVAKTBOOM.com ("Boyfriend Went Vegan and Knocked the Bottom Out of Me"). The advert was used when BWVAKTBOOM.com was launched.
The introductory scene of the commercial showed a women named Jessica with bruises all over her body stumbled while heading home bringing a grocery bag wearing only a shirt over her underwear.
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In the video it was stated that Jessica suffered from BWVAKTBOOM, a tragic situation encountered by women with boyfriends who went crazy with sex after going vegan.
When she arrived home, with great effort, she climbed up the stairs then into the bedroom and took off her shirt. Her boyfriend was waiting for her for another rigorous session.
Then she threw a bag of celery to him with a naughty, yet painful smile. "You're back, what you're feeling better?" her boyfriend asked.
After the release of the advert, several women's groups and viewers immediately criticized the it saying that the campaign is promoting women abuse.
According to Linday Rajt, as interviewd by Yahoo! News, the campaign's aim is to warn people of the negative side-effect of consuming cholesterol and fat from animal products. Heart disease and impotence are two major ailments acquired from eating too much animal products. The message was just delivered in a playful approach.
She disagreed with saying that the ad promoted women abuse. What was demonstrated was a woman who enjoyed her boyfriend so much that she went out to buy him more energy boosters - vegetables.
