Technology Focus: With Facebook IPO, Can You Make Money in Social Networking Stocks?

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By David Zielenziger: Subscribe to David's

February 19, 2012 9:19 AM EST

Just about all of Facebook's 845 million members are salivating at the prospects of seeing their company go public. Facebook wants to raise $5 billion and value itself at $100 billion.

Go figure. At that level, Mark Zuckerberg's vehicle would be valued not much below Cisco Systems, the No. 1 provider of Internet gear, Verizon Communications, the No. 1 wireless carrier, and only $39 billion below Intel, the No. 1 chipmaker.

Is Zuckerberg crazy? How about his future shareholders?

The reason is that Facebook, now in the old offices of Sun Microsystems in Menlo Park, Calif., is a financial underperformer. The initial public offering documents say that last year, Facebook's net income was only $1 billion on revenue of $3.71 billion.

Surely, with 845 million users, Facebook's revenue ought to be higher. Just think of the data users voluntarily provide and how valuable it is to advertisers and the company!

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Two Facebook partners, which enjoy free access on Facebook and are already public, don't make money at all: Zynga, the San Francisco-based gaming specialist, reported last week its fourth-quarter net loss was $435 million, or $1.22 a share, reversing prior-year income of $16.1 million, or 5 cents. The figures include $510 million in compensation expenses, which weren't recognized until the IPO.

Facebook derived 12 percent of income from Zynga before the IPO.

Dating site SNAP Interactive also reported a big loss. The New York-based lonely hearts club reported on Valentine's Day its fourth-quarter loss swelled to $1.4 million, or 4 cents a share, more than triple the prior-year loss of $400,000, or a penny. Revenue doubled to $5.5 million.

Co-founder Darrell Lerner, at least, got married just days before SNAP Interactive's AreYouInterested app appeared on Facebook.

While it may not have had an Oscar-nominated movie made about it, Jive Software, the business social network in Palo Alto, Calif., also reported a fourth quarter net loss that nearly doubled to $12.7 million, or 39 cents as revenue jumped 53 percent to $22.5 million.

The company forecast a 2012 loss, too.

And LinkedIn, the Mountain View, Calif.-based professional networker? It reported decent income. Net rose 30 percent to $6.9 million, or 6 cents, as revenue more than doubled to $168 million.

LinkedIn has about 150 million members, all professionals, and derives about 20 percent of its revenue from so-called "premium" subscribers.

So it makes one wonder how Zuckerberg can value Facebook so high.

This article is copyrighted by International Business Times, the business news leader
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