Velocity Micro to launch 'Cruz', akin to iPad

By Elias Samuel: Subscribe to Elias's

July 14, 2010 5:25 AM EDT

Velocity Micro introduced the new tablet PC “Cruz” nearly similar to Apple's iPad, which is the leading the tablet computer in the market today.

But in many ways it is different from Apple iPad, in the sense, it is based on Google’s Android OS. Unlike iPad, Cruz has a 7-inch touchscreen compared to Apple’s 9.7-inch screen and Cruz offers 4GB of internal storage and 8GB of storage through an SD slot whereas Apple’s cheapest iPad has 16GB of storage.

When it comes to battery life, Apple’s iPad gives 10 hours of surfing the web on Wi-Fi, watching video or listening to music while Cruz may provide around 6 hours of battery life when watching video but claims up to 10 hours of use and over 24 hours of standby time, with a replaceable battery.

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Looking at the wireless capability, Cruz offers 802.11a/b/g/n Wi-Fi which is similar to that of Apple’s iPad.

Compared with the Apple’s iPad display screen resolution of 1024x768-pixel, Cruz screen display has only 800x480-pixel resolution. In addition, Cruz Tablet will provide the option to view Flash-enabled websites.

The Cruz tablet comes with an integrated microphone and also has memory-card readers. The Cruz device will have access to more than 3,500 applications offered by Cruz Market for users to download.

The biggest difference of course, lies in the pricing -- Apple’s iPad price starts from $499 (for 16GB model) while Cruz offers its tablet computer at $299.

With iPad already leading the market, it remains to seen how Cruz will compete. While the lower price of Velocity Micro's tablet computer may attract some consumers to its shores, the real demand for Cruz will unfold once the device hits markets in August.

Cruz is not an iPad Killer, says president and CEO of Velocity Micro Randy Copeland. “People are looking for the iPad killer. This is not the iPad killer. This is for a different customer.”

Meanwhile, in terms of operating system, NDP, a leading market research company, reports that based on unit sales Android operating system has moved into second position at 28 percent ahead of Apple’s operating system which was at 21 percent.

This article is copyrighted by International Business Times, the business news leader
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