By Besta Shankar: Subscribe to Besta's RSS feed
July 19, 2010 2:24 PM EDT
Search market in China has recorded a growth of 53.2 percent worth 2.64 billion yuan (389.6 million) in the second quarter, China Daily said, quoting a report from iResearch.
Baidu Inc., the No: 1 search engine in China, was able to raise its market share to 70.8 percent in the second quarter from 67.8 in the previous quarter.
In the same period, Google share declined to 27.3 percent from 29.5 percent in the first quarter.
Google and Baidu had a market share of 32.8 percent and 64.8 percent respectively in the fourth quarter of 2009.
In March, Google pulled out of mainland of China showing dissent over the censorship in China.
In June, Google Inc had to change the approach in China after the government said the company could no longer automatically redirect users to the unfiltered Hong Kong site as the Chinese government officials found it unacceptable.
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Prior to the announcement, the search engine had been redirecting the search inquiries to its unfiltered site in Hong Kong to avoid the censorship issues in China.
Moreover, Google Inc was unable to find a place among the list of companies to provide online mapping services in China released by the State Bureau of Surveying and Mapping (SBSM) recently.
But, Baidu had announced new plans to hire U.S engineers to enhance its technical skills and propel its growth globally.
Analysts see a 50 percent increase in annual revenues for Baidu, grabbing nearly $330 million from Google’s revenues. In 2009, Baidu posted 4.45 billion yuan ($654.8 million) in revenues.
By the end of June, there were 420 million internet users with 65 percent of the total internet users accessing the web through their mobile phones. But internet penetration rate in China is still far behind the developed nations such as the US and Japan.
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