By Charles Smith: Subscribe to Charles's RSS feed
July 26, 2010 8:20 PM EDT
Taiwanese smartphone maker HTC Corp. said, Monday, it has ditched Samsung and has joined hands with Sony Corp. to use the latter's Super LCDs on its own range of smartphones.
In recent weeks, HTC faced shortage issues with Samsung's AMOLED display and the smartphone maker, which has churned out hits like Hero, Droid Incredible, Desire, Legend, Evo 4G and Nexus One, has finally decided to switch to Sony Corp. to solve the problem. The company said it will be using Sony's Super LCDs (SLCDs) on its smartphones.
According to HTC CEO Peter Chou, high demand of HTC smartphones, especially those with 3.7-inch display, resulted in shortage in supply of AMOLED screen from Samsung.
HTC has bypassed this problem, Chou said, by partnering with Sony, which will supply its new SLCDs to "meet the high demand."
Like us on Facebook
Chou said SLCD display technology not only provides similar visual experience as the current AMOLED display but also offers an "exceptional natural balanced color, clear contrast, broad viewing angles and improved power efficiency," thanks to Sony's new VSPEC III technology.
HTC said the SLCDs will be integrated on certain HTC smartphones, including Nexus One and Desire, beginning later this summer.
The news is a major blow for Samsung, which has been HTC's display vendor for long. Market analyst iSuppli had said earlier that AMOLED display will face supply shortage despite both Samsung and LG Electronics making them.
One reason for the shortage of AMOLED display is because the South Korean company is seeking to ensure that that there is enough of it for its own range of popular smartphones, including the Galaxy S.
However, HTC has not parted ways with Samsung altogether. Samsung will continue supplying AMOLED displays for a certain range of HTC smartphones, including Droid Incredible. Interestingly, Droid Incredible has been out of stock ever since it hit the market and those interested in the device are reportedly told to wait for weeks before they can expect to get their hands on it.
"HTC believes that both technologies offer exceptional user experiences, and we will employ both types of displays concurrently within our current product lineup," HTC said in a statement.
HTC's rival Apple Inc. could not be reached for comments. Last month, the company launched iPhone 4 which boasts of 'retina display' or the highest-ever resolution for smartphone screens at 960x640 pixels. "You can't make an OLED (organic light emitting diode) display with this type of resolution right now," Apple CEO Steve Jobs had said during the launch of the device. "Retina display is going to set the standard for displays for the next several years. We don't think anybody's going to come close."
However, Samsung has openly questioned the virtue of iPhone 4's new display, saying that not only a human eye will not be able to detect the difference between the AMOLED and Retina display but also the LCD screen on iPhone 4 consumes more energy than the AMOLED display on Samsung smartphones.
American International Group Earnings Preview: Q4 Swings to Profit on Tax GainBailed-out insurance giant American International Group Inc.
Saffron Extract Benefits: 6 Reasons Why Dr. Oz’s Natural Weight Loss Aid Can Work for YouDr. Oz knows a thing or two about staying fit. On Monday, television's most popular doctor promoted a natural "miracle" appetite suppressant called saffron extract.
Who Won The Arizona Republican Debate 2012? [POLL]Who do you think won the Republican debate: Mitt Romney, Ron Paul, Newt Gingrich or Rick Santorum? Vote here to let us know.
iPad 3 Releasing on March 7? Doomsday for Kindle Fire and PlayBookApple's next generation tablet iPad 3, the successor to Apple's iPad 2, is expected to be launched on March 7.
We value your privacy. Your email address will not be shared.
![Ash Wednesday: Faces of the Faithful [PHOTOS]](http://img.ibtimes.com/www/thumb/mainpage/237365-15095-ash-wednesday-faces-of-the-faithful-photos.jpg)
