Credit Suisse said July could be a strong month for Nissan, with the Japanese automaker on track to post a solid increase in sales this month, possibly outpacing its rivals Toyota and Honda.
Analyst Christopher Ceraso said Nissan has stepped up its financing incentives in July, offering nil percent interest for 60 months on some of its key models, including the Maxima and Sentra.
The analyst expects July sales at General Motors to be up year-over-year in a range of 12 percent to 14 percent, with market share landing at roughly 19.7 percent, in line with its June share of 19.8 percent.
The analyst looks for Ford Motor sales to be up in a range of 17 percent to 19 percent, with market share coming in around 17.0 percent, compared to 17.4 percent in June. At Chrysler, the analyst expects sales to be up in the range of 9 percent to 11 percent in July, with market share coming in around 9.1 percent, compared to 9.4 percent in June.
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For the foreign brands, the analyst sees sales up in a range of 0 percent to 2 percent, with market share coming in around 53.8 percent, close to the June share of 53.4 percent.
“We expect the annualized light vehicle selling rate to run in a range of 12.0 million to 12.2 million in July, the mid-point would be up about 8 percent from year-ago pace of 11.2 million, and up 9 percent from the May pace of 11.1 million. We expect unit volume (selling day adjusted) to be up in a range of 11 percent to 13 percent year-to-year,” said Ceraso.
For July, the analyst is looking for the daily selling rate (DSR) to come in about 41,700 units, a 6 percent increase relative to the June selling rate of 39,350. The analyst’s 2012 annualized light vehicle selling rate estimate remains at 12.0 million vehicles.
While that bump up is a little higher relative to the normal increase of 3 percent to 4 percent, it is important to note the DSR was down 7 percent from May to June whereas the selling rate is normally flat to slightly up over that period. The analyst is looking for the daily selling rate in July to get pretty close to where it was in May (off by 2 percent).
On the truck side, the brokerage finds Ford to be the most under-stocked among the domestic automakers, at about 4 percent below normal. The brokerage estimates both General Motors’ and Chrysler’s truck inventories to be about 2 percent above normal at the end of June.
For cars, the analyst finds Chrysler to be the most under-stocked among the Detroit 3, at 9 percent below normal. The analyst expects General Motors’ car inventories to be close to normal levels, at 1 percent under-stocked, while Ford is expected to be about 14 percent overstocked on cars.
General Motors, Ford and Chrysler are often referred to as the “Big Three” or “Detroit 3”, being the largest automakers in the United States and Canada.
The analyst still thinks the foreign automakers will be overstocked on cars in July, to the tune of about 8 percent. However, the analyst also believes the foreign automakers will be less under-stocked on trucks relative to June levels.