August 4, 2010 8:18 PM EDT
Cell C, South Africa’s third mobile operator, said Wednesday the company plans to have about 30 percent of the country’s population covered by its new network, dubbed 4Gs, by the end of 2010.
Speaking at a press conference in Johannesburg, CEO Lars Reichelt said the company will spend R5-billion this year on rolling out its 4Gs network.
The company also revealed a new black and white logo as it continues its bid to revamp its image.
The new brand identity also consists of a six-colour bar which represents the colours of the South African flag as a symbol that Cell C cares about South Africa, the press release said.
The company also emphasised that it intends to cater to all customers and not just those within specific LSMs.
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"We are not just flying the flag on specific occasions — we make it part of our everyday life. It is a reminder that this is the land of incredible possibilities and Cell C wants to be the 'possibilities provider' for all South Africans," said Cell C CEO Lars Reichelt.
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