By Gabriel Perna: Subscribe to Gabriel's RSS feed
August 18, 2010 12:28 AM EDT
Through the debut of its FinePix REAL 3D W3 camera, Fujifilm is betting people will want to see home pictures and videos of themselves on 3-D televisions.
While the camera is not Fujifilm's first 3-D digital camera offering, it is the first that has the ability to put pictures and videos onto a 3-D TV. It does this through an HDMI connection and is adaptable to every 3-D TV on the market.
"It's a great way to relive special moments and vacations on a 3-D TV," said David Troy, Director of Marketing for Electronic Imaging at Fujifilm North America Corporation. "We designed it so anyone, even someone who has never used a digital camera before, can pick it up and shoot 3-D stills and videos."
One of the biggest challenges for 3-D TVs early on has been the lack of available content. While there are few movies, TV shows and video games available in the format, it has not been enough to drive sales beyond niche levels. Troy says the camera offers limitless 3-D content through homemade videos.
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"W3 is a content creator. All you need to do is point, shoot, capture and play it back," Troy said.
Troy says the W3 is an improvement over its predecessor, the W1, in several different ways. For one, it has dual 10 megapixel left and right sensors which simulate how the human eye sees an object. It also has a 3.5 LCD screen on the camera for instant playback in 3-D without the need for glasses.
The camera also has advanced 2-D capabilities he says. For instance, there is a feature called Tele/Wide Simultaneous Shooting, which allows users to zoom on a subject while taking a wide-angle shot of the same scene.
At a price of $499.95, Troy says this device is Fujifilm's attempt to cross 3-D digital cameras from a niche to a mainstream device. All in all, he sees the market for 3-D digital cameras exploding.
"This is the next big step in digital photography," Troy said. "It takes things to a new dimension. Life happens in 3-D, your images and movies should as well. There is a definite consumer push to 3-D and finding out what more we can do with these 3-D TVS. How can we make them a worthwhile investment? Well, this camera is one way to do that."
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