Sporting major Adidas and Major League Soccer (MLS) have announced on Monday an extension to their strategic partnership agreement to promote soccer in the United States. The partnership enables Adidas as the official sponsor and product supplier for the MLS through 2018.
The renewed partnership will see dedicated focus on youth development and programming to boost future growth of the sport in North America.
Patrik Nilsson, president Adidas America, said that the U.S. is a breeding ground for athletic talent and there is a need to ensure that homegrown athletes have viable opportunities to play soccer at the highest level.
Adidas has been a partner of MLS since the league's inception in 1996.
Adidas is the global leader in soccer and has partnership with some of world's top soccer clubs and federations including Chelsea FC, Liverpool FC, AC Milan, Real Madrid, Bayern Munich, Spain, Mexico, Argentina, Germany, and Japan. It is also the an official partner of FIFA, UEFA, and the Confederations of African Football besides sponsoring world-class athletes like Juan Pablo Angel, Jozy Altidore, Fredy Montero, Lionel Messi, Kaka, Steven Gerrard, Michael Ballack, Xavi, Frank Lampard, and Andres Guardado, among others.
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