By Carl Bagh: Subscribe to Carl's RSS feed
September 9, 2010 9:13 AM EDT
After flooring users with its Gmail phone calls feature, Google set the market abuzz with its new real-time search feature Google Instant that was released at its Search Event.
The new version of Google search throws up search results simultaneously while the user is typing a search query. Google Instant speeds up the search process using predictive models.
According to Google, Instant isn't "search as you type" but rather "search before you type" as it starts predicting what a user actually wants to search.
Google Instant, as the name suggests, instantly picks up on what a user has typed and starts displaying probable results even before a user has hit the Enter key. It's a combination of Google suggests and live search results working in tandem.
According to Google, the feature is based on the pillars of Dynamic Results i.e. supposing user types "w" Google Instant will promptly display weather predictions of the location where the user is situated. Other key technology is Prediction whereby Instant starts predicting the actual query the user intends to type and lastly Scroll to Search that allows users to scroll through the predictions instantly.
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The feature primarily is a compressed combination of entering queries, scanning the results, refining the query and displaying results thus cutting in on the time required in the traditional method of typing a query, then a search and then a display, while Google Instant simultaneously starts all the processes together.
According to Google, a typical searcher spends nine seconds entering a query, and 15 seconds searching for answers. Google Instant will bridge this gap by saving two to five seconds per search.
Google also said that the service will not affect the Internet speed as the quantity of data delivered will be less as the primary tenet of the feature is to display more refined results. However, it also gives users an option to turn off the Google Instant.
Since the users will interact with the pages much more quickly, it will require publishers to device ways to capture user attention.
Google further stated that Google Instant will have no effect on ad ranking but has added two other parameters to measure an impression i.e. when the user begins to type a term on Google and clicks on a link on the page, such as a search result, ad, or a related search and also when the user stops typing, and the results are displayed for a minimum of 3 seconds.
Google's launch of Instant reveals that in spite of its attempt to diversify into multiple platforms, its core competency lies in search, and that it will not be distracted from its core base. For Microsoft Bing, Yahoo and Ask.com it just means a new critical minimum to achieve before they can challenge Google search's hegemony.
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