Bloom Energy aims for clean energy homes

February 24, 2010 6:23 PM EST

A new San Francisco based startup unveiled a  portable fuel cell on Wednesday, hoping to usher in a new era renewable green energy.

Bloom Energy, which has been drawing a lot of attention this week, officially unveiled its Bloom Box at a highly publicized media event on Wednesday.

The Bloom Box would allow homes and businesses to generate their own electricity, the company says, by turning waste or fuels into electricity.

"We believe that we can have the same kind of impact on energy that the mobile phone had on communications.,"Dr. KR Sridhar, principal co-founder and CEO of Bloom Energy said.

The Bloom Energy Server converts air and nearly any fuel source -- ranging from natural gas to a wide range of biogases -- into electricity via a clean electrochemical process.

The company said even running on a fossil fuel, the systems are approximately 67 percent cleaner than a typical coal-fired power plant.

Gov. Arnold Schwarzenegger, Sridhar, and venture capitalist John Doerr and former Secretary of State Colin Powell were at eBay's San Jose headquarters for the unveiling.

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"Bloom is 60 percent cleaner than coal," said Schwarzenegger.

Google, FedEx, Staples and Wal-Mart are among the companies beta-testing the technology; several Bloom Boxes are in use on the eBay campus.

Bloom Energy hopes to raise about $400 million from investors in order to mass produce its solid oxide fuel cells.

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