Artificial Life Inc. is recognized internationally for mobile interactive gaming and providing outstanding content quality and technology. The company is a leading provider of 2-dimensional and 3-dimensional multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones.
The company announced today that it has scheduled a series of new products for release, based on augmented reality (AR) technology. The new product line will include new mobile games as well as new mobile business and lifestyle applications. The first products are scheduled to be released in the first quarter of 2010.
This technology allows the inclusion of realistic and interactive 2D or 3D animations and renderings as well as information to appear seamlessly in video footage or live video streams to enhance game play or user experience. Various supporting technologies – image recognition, face detection, object tracking, etc. – will be leveraged in the creation of the AR application lineup. By combining mobile device cameras with location information, map data, and compass readings, virtual items can become part of the real world view through devices with cameras.
Eberhard Schoneberg, CEO of Artificial Life, said, “We are very excited about these new products and activities. Augmented reality is a very promising technology that allows completely new game concepts and business applications. As is already the case in the mobile application and games field, we will strive to become one of the world leaders in augmented reality applications as well.”