Asda, the British arm of U.S. retailer Wal-Mart Stores
Britain's second biggest supermarket group behind Tesco
Last year Asda announced plans to establish a small number of pilot George stores overseas.
The George label currently accounts for around half of Asda's general merchandise sales.
Last week Tesco announced a franchise deal with Fawaz Abdulaziz Al Hokair & Co, the largest owner of shopping malls in Saudi Arabia, as part of a drive to transform its F&F clothing range into an international fashion brand.
Asda also said it had signed a franchise agreement with SandpiperCI that will see George stores open in Jersey and Guernsey.
(Reporting by James Davey; editing by Kate Holton)